How Packaging Design Can Help Your Product Stand Out on the Shelf

13/02/2023

The packaging of your product should not only protect the contents but also play a key role in marketing your brand. The right design can capture consumers' attention, increase repurchases and ultimately boost sales. Check here to know how packaging design is done.

When you walk into the grocery store, you are confronted with a wall of products that all look alike and compete for your attention. Luckily, there are some basic rules to follow when it comes to packaging design that will make your products stand out on the shelf and attract customers.

Use a cohesive branding style and aesthetic

You want your package to fit in with your overall brand identity and design. For instance, if you have a colour palette that you already use for other marketing collateral, then try to apply the same colours to your product packaging.

Visuals that convey an emotional response

The right colors and fonts on your packaging can really help to create a sense of emotional connection with your target market. For example, red creates a feeling of energy and urgency (great for fitness supplements or foods), while blues and greens can remind your consumers of nature.

Using patterns and shapes on your packaging can be very effective as well. These can evoke a particular texture or design, such as wood or fur. They can also evoke a sense of history and craftsmanship, making your product appear more desirable.

Text that is easily locatable and clearly readable

For food and medical products, ensure that all important information can be found without trouble, including ingredients, expiry dates, warnings and instructions. This will ensure that your packaging does its job effectively and doesn't cause any confusion or frustration. This service has all the info about packaging design.

Make it re-sealable

Re-sealable packaging can make your product seem more desirable because it will retain its freshness and entice consumers to repurchase your product again. It can also make the unboxing experience more pleasant for your consumers, which can lead to increased brand loyalty.

Be eco-friendly

Consumers have become very aware of the impact that their actions have on the environment, and they expect products to be environmentally responsible and recyclable. For this reason, packaging designers should consider how to use materials, such as kraft paper or cardboard, in a way that is both eco-friendly and sustainable.

Keep your logo on the packaging to ensure that your customer knows it is part of your brand. This will make it easier for them to identify your product in the grocery store and build a relationship with you.

Experimental, eccentric typography

One of the biggest trends in packaging design is experimenting with unconventional typography. These designs are often based on negative space, clashing colours, optical illusions and jumbled or distorted letters.

These types of designs can be great for edgy products that require a more fun, quirky approach to their packaging. They can also work for a variety of other types of products, as long as they are designed to be unique and catch the eye.  If the topic is still not clear to you, open this link https://www.encyclopedia.com/economics/news-and-education-magazines/illustrator-and-graphic-designer that demystify the topic.


© 2023 Fashion blog. Tailored to your needs by Ashley Elegant.
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